Managing Google/Bing/Meta campaigns across 30+ countries, technical SEO, analytics (GA/Looker/Metabase/Pandas), automation and cross-team innovation initiatives.
Pedro Caparrós Torres
Digital Marketing, SEO & Blockchain Specialist
I turn data into decisions and ideas into products. 10+ years bridging digital marketing, analytics and emerging tech — always one experiment away from the next breakthrough.
About Me
I'm Pedro — a passionate, open-minded tech geek who thrives at the intersection of data, creativity and innovation. With over 10 years at FUNIBER managing digital campaigns across 30+ countries in 5 languages, I've developed a sharp eye for what works: from Google & Bing Ads account strategy to technical SEO, analytics (GA4, Looker, Metabase, Pandas), marketing automation and API integrations.
I don't stop at marketing. I've built chatbots with Dialogflow, integrated AI solutions into team workflows, shipped NFT-based engagement campaigns and I'm currently deep into blockchain — exploring Decentralized Identity (DID) with Atala Prism, Ethereum development and what Web3 domains mean for the future of education. Machine learning and data science are my next frontier.
I share insights on @guelug and LinkedIn — always open to connecting and exchanging ideas on marketing, tech and what's coming next.
Professional Experience
Researching decentralized identity (DID) pilots and verifiable credentials for education.
SEM/PPC management, tracking and reporting for ecommerce brands in the DACH region.
Setup and optimization of Google Ads and Facebook Ads campaigns for LATAM, plus reporting and performance analysis.
Flight/hotel bookings with Amadeus, customer request management and travel operations support.
Education
Specializations in E-Business, E-Commerce & Strategic Management
E-business for tourism companies, e-commerce and strategic management.
Multiplatform Application Development
Cross-platform software development.
IT Systems Administration & Networks
Systems administration and network management.
Tourism
Tourism studies.
Certifications
Google Ads Search Certification
Google Ads Video Certification
Google Analytics Individual Qualification
Google Ads Mobile Certification
Display & Video 360 Certification
Intro to Python for Data Science
Technical Skills
Digital Marketing
- Google Ads · Bing Ads Account Manager
- Facebook · Instagram · Pinterest Ads
- SEO Analysis & Technical SEO
- Google Analytics · Looker · Pandas
- Lead Generation · Marketing Ops
AI & Automation
- Vibecoding · AI-assisted Dev
- Chatbot Development · RAG · Knowledge Bases
- AI Workflow Automation & Control Flows
- AI Supervision & Prompt Engineering
- AI Image Generation (multi-platform)
- AI Video Generation (multi-platform)
- SaaS Creation & AI Product Building
Blockchain & Technology
- Blockchain Consulting
- Decentralized Identity (DID) · Atala Prism
- Ethereum Dev · NFT Implementations
- Machine Learning Projects
- API Integrations · App Development
Tools & Software
- Canva · Banner Creation
- Google My Business · Maps · Merchant
- Business Account Structure
- Agile Methodologies
- Strategic Vision · Optimization
Soft Skills
- Research & Problem Solving
- Teamwork & Collaboration
- Customer Service
- Online Marketing
Languages
Spanish
Native
English
Professional working
Català
Professional working
Interests
Machine Learning & Data Science
Blockchain & Emerging Tech
Decentralized Identity (DID)
Ethereum & NFTs
Innovative Digital Marketing
Teamwork & Problem Solving
Personal Projects
ML & Data Projects
Short machine learning experiments applied to digital marketing: predictive analysis, segmentation, and SEM/PPC automation.
Blockchain & DID Research
Research on decentralized identity for education using Atala Prism, Ethereum, and NFTs, applying real cases.
Knowledge Hub
Personal repository of notes and articles on marketing, data, and technology for internal workshops and mentoring.
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@openclaw
Father of two bots @openclaw
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